A City Exploring: Growing Belfast’s sustainable tourism product

Help us co-design the Visitor Experience of the future.

Belfast’s new cultural strategy A City Imagining sets out four strategic themes for Belfast:

1. A City Belonging
2. A City Challenging
3. A City Creating and
4. A City Exploring

As part of the 'A City Exploring' theme, we have commissioned CHL Consultancy to help develop a Visitor Experience Plan for the city. To help bring this alive, CHL designed a brief creative exercise that involves looking at a number of Belfast visitor profiles on a portal, selecting one and imagining the perfect holiday for them here in 2031.

Working in partnership with CHL, we would now like to encourage all tourism, leisure, cultural, hospitality and retail sectors to engage in this creative exercise digitally.

To complete the exercise, you can access the portal through the following page: Belfast VEP Portal

This link will take you to the CHL portal. The portal is open until Sunday 11th April and you can edit and change your submission as many times as you wish until the closing date.

All engagement will contribute to the development of a ten-year Visitor Experience Plan for Belfast which will also form part of the city’s wider recovery plans.